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《新编电子商务英语(第2版)/21世纪电子商务专业核心课程系列教材》是《新编电子商务英语》的第2版,全书结合电子商务专业教学的实际需要,从国际权威机构、知名媒体和专业网站等途径选取32篇较有代表性的电子商务专业课文,这些课文具有比较强的实用性、新颖性和前瞻性,比较适合学习和研究电子商务的读者阅读。全书注重培养通过英语阅读提高学习和钻研电子商务专业知识的能力,旨在通过课堂教学或个人自学,让读者能对当今国际电子商务的新理论、新应用和新趋势有一个比较全面的理解与把握,以激发读者通过英语学习电子商务的热情和兴趣,进一步拓宽电子商务的专业视野和研究视角。
《新编电子商务英语(第2版)/21世纪电子商务专业核心课程系列教材》适合电子商务本专科专业及相关专业硕士研究生教学,也适合个人自学之用,对有志于从事电子商务研究的读者同样会有较大的参考价值。

CHAPTER 1 AN OVERVIEW OF E.BUS工NESS
第1篇 电子商务概述
unlt 1 E—Business Basics
电子商务基础
Unit 2 E—Commerce/E—Business in the New Economv
新经济下的电子商贸/电子商务
Unit 3 Six Principles to Guide the Development of Global E—Commerce
指导全球电子商务发展的六大原则
Unit 4 The Global E—Business Environment
全球的电子商务环境
CHAPTER 2 E—MARKETING AND E—FINANCE
第2篇 电子化营销与电子金融
Unit 5 What is E—Marketing Planning
什么是电子营销计划
Unit 6 A New Marketing Strategy for E—Commerce
一个针对电子商务的新营销策略
Unit 7 Customer Differentiation and Lifecycle Management of E—Marketing
电子化营销的客户差异化与生命周期管理
Unit 8 Payment Applications Make E—Commerce Mobile
支付应用使电子商务移动化
Unit 9 E—Business Strategy in an Online Banking Services:
A Case Study of Citibank
在线银行服务电子商务战略:花旗银行的案例研究
CHAPTER 3 E—BUS工NESS ABOUTENTERPR工SES
第3篇 企业电子商务
Unit 10 How SMBs Can Profit from the Internet
中小企业如何从互联网中获利
Unit l l E—Business Strategy Review Report for Tesco.corn
特易购网电子商务战略评估报告
Unit 12 Could My Business be an E-Business
我的业务能发展成电子商务吗?
Unit 1 3 Integrating KBusiness into Your Small Business
将电子商务集成到你的小企业中去
Chapter 4 E-Business about Industries
第4篇 行业电子商务
Unit 1 4 Retail“E-PrOcurement”:Minimizing Costs and Improving Productivity
零售业电子采购分析:成本*小化,提高生产力
Unit l 5 Using the Internet to Market Agricultural Exports
利用互联网推销农业出口产品
Unit 1 6 Selling Products on Facebook:7he Emergence of Social Commerce
在Facebook上销售产品:社交商务的出现
Unit 17 Scan of E Business in Higher Education
高等教育电子商务扫描
CHAPTER 5 E—BUS工NESS CASE STUDIES
第5篇 电子商务案例
Unit 18 Case Study of CRM:Securities Institute of Australia
CRM案例研究:澳大利亚证券学院(SIA)
Unit 19 7DC’S Implementation of E—Commerce
丹麦电信电子商务应用
U.nit 20 Deutsche Bank’S E—Trust
德意志银行的电子化信任
Unit 2l Viral Marketing of Kettle Foods
克特食品的病毒性营销
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第6篇 电子商务技术与**
第7篇 电子商务综合
电子商务术语解释

HOW Websites Work
Wcbsites are a collection of web pages,which are electronic pages of informationlinkcd together much like a spider's web.This spider's web—like navigational system al—10ws userS t0 move around the system in a non—linear fashion. This means that, unlike abook一一whCre information is laid out for the reader Chr.n010giCauy' in a setWcb user has the power to access information online however they choose.
websitcS are accessed via a web browser such as Internet Explorer or Mozilla.Webbrowscrs arc the graphical interface that enables users to view,find and interact withwebsites.
Wcbsites cach havc their own unique address'called an IP address,through whichusers can find them.For example,the Alberta E—Future Centre'S online address iswww.c—future.ca/alberta.By typing this address into the web browser address bar,auser would be connected to our website.
But.since thc Wcb indexes literally billions of websites'another method facili—tate {inding rClevant websites was necessary. Therefore'search engines that utilize&"keyword searching&"were created.
It is estimatcd that m.rc than 98%of Internet users use search engines find web—sites 0n&"nc.A search engine is a website whose primary purpose is to provide a searchfunction for gathering and reporting information available on the Internet.
Search engines allow Internet users to quickly find websites related tO a certain top—ic through the use of&"keywords&"and&"keyword phrases&".that is.words and phrasesthat describe the topic of interest.
F0r cXamplc,let's say an Internet user in the UK is looking for businesses onlinethat sell hand carved indigenous masks and figurines from Canada.She doesn't know ofany specific businesses selling these items;nor does she know any website addresses'SOshe uses a search engine such as Google or Yahoo tO find websites whose content con—tains relevant keywords.
On the search engine's main page,she types into the search—box:&"Canadian NativeArt.&"The search engine returns 3'3 70 listings containing this keyword phrase,organ—iZed bv rClevanCV. The user can then either start browsing the websites listed' or shecan narrOW the results further by searching within those results for another keywordlike&"mask&",for example.
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