出版日期：2010年05月
ISBN：9787300117041
[十位：730011704X]
页数：208
定价：￥43.00
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《现代商务英语综合教程(第1册)》内容提要：
《现代商务英语综合教程》系列教材内容由浅入深,由普通商务常识逐渐过渡到专业性较强的商务知识,语言水平也由易到难,适用对象为大学一至三年级的学生。本书为《现代商务英语综合教程》**册,共十二章,按照每周4~6学时设计。
《现代商务英语综合教程(第1册)》图书目录：
Chapter 1 Introduction to Business
Background Case: Donald Trump Is Back
Listening
Reading: The Miracle of IKEA
Translation
Speaking
Writing
Additional Reading: Stay Hungry. Stay Foolish.
Chapter 2 Business Recruitment
Background Case: Southwest Airlines Recruitment
Listening
Reading: Nike's E-recruitment Strategy
Translation
Speaking
Writing
Additional Reading: Qualities Employers Seek
Chapter 3 Business Communication
Background Case: Whose Fault?
Listening
Reading: Effective Business Communication
Translation
Speaking
Writing
Additional Reading: The Great Communicators
Chapter 4 Teamwork
Background Case: Peter Smith Builds Up a Company with a Teamwork Culture
Listening
Reading: Teamwork and Team Building
Translation
Speaking
Writing
Additional Reading: The Race Between the Tortoise and the Hare
Chapter 5 Business Travel
Background Case: As Business Travel Increases, So Do Costs and Headaches
Listening
Reading: What Does My Business Benefit from Business Travel?
Translation
Speaking
Writing
Additional Reading: Facing Business Challenges at Holiday Inn Worldwide
Chapter 6 Business Etiquette
Background Case: What's Wrong?
Listening
Reading: Good Etiquette Is Good Business
Translation
Speaking
Writing
Additional Reading: Business Etiquette Is About People
Chapter 7 Health and Safety
Background Case: Investing in Health and Well-Being Leads to Business Success
Listening
Reading: Meeting Business Challenges at Johnson & Johnsor
Translation
Speaking
Writing
Additional Reading: Health and Safety Makes Good Business Sense
Chapter 8 Setting Up a Business
Background Case: Bill Gates' Mysterious New Company
Listening
Reading: Building Your Business... Is Just Like Building a House
Translation
Speaking
Writing
Additional Reading: Dreaming Your Way to Success
Chapter 9 Products
Background Case: Pampers to Expand Product Range, Services in China
Listening
Reading: P&G's Quest for "Wow" Design
Translation
Speaking
Writing
Additional Reading: McDonald's: We're Lovin' It!