出版日期：2007年03月
ISBN：9787307053465
[十位：7307053462]
页数：173
定价：￥17.00
店铺售价：￥12.90
（为您节省：￥4.10）
店铺库存：5
本
正在处理购买信息，请稍候……
我要买：
本
* 如何购买
联系店主：
029-86552457
-
100分
满分
确认收货后30天未评价，系统默认好评！
[2024-12-20 10:39:35]
祝**
北京市
-
100分
满分
确认收货后30天未评价，系统默认好评！
[2024-11-27 16:54:58]
杨**
武汉市
-
100分
满分
确认收货后30天未评价，系统默认好评！
[2024-11-15 19:27:00]
孟*
长沙市
-
100分
满分
确认收货后30天未评价，系统默认好评！
[2024-11-14 13:13:58]
10天后追加：虚假发货 客服联系不上
罗**
深圳市
-
100分
满分
确认收货后30天未评价，系统默认好评！
[2024-11-12 10:07:07]
唐**
嘉兴市
《电子商务英语》内容提要：
本书共有十个章节,系统而又全面地介绍了电子商务的基础知识,对其中关键的电子商务术语均给出了注释。其中网上时文阅读文章针对性、时效性很强。本书注重理论与实际应用相结合。对引导学生和读者积极参加实践活动,将书本的知识转化为一种谋生的手段有极大的帮助和参考价值。为了更好的配合教学,本书还配有课件供师生参考使用。
本书结合电子商务专业教学的实际需要,以其教学大纲为参考,通过国际权威机构、知名媒体和专业网站等途径采集出难度适中,涉及电子商务的历史、发展和理论;电子商务企业对客户、企业对企业的运作流程,网上支付网络**,电子政务和电子商务的发展前景。内容丰富,具有新颖性、实用性和前瞻性,将电子商务知识与英语学习有机地结合起来,适合高等院校电子商务专业、外贸专业及商务英语专业的学生使用,也可供网络、商贸人员参考。
《电子商务英语》图书目录：
Chapter 1 Internet and World Wide Web
Section A E-Businen Essentials
The ABC of Internet and World Wide Web
Section B Online Reading Material
The Intemet and Business
Section C Online Surfing
What We Will Need to Get Staxted
Section D Supplementary Reading
E-English Rules the Waves
Chapter 2 Electronic Business Basics
Section A E.Business Essentials
Defining E-Business
Section B Online Reading Material
Power at Last
Section C Online Surfing
An E-mail Account
Section D Supplementary Reading
What's the Meaning of @ in the E-marl Address
Chapter 3 Business-to-Business E-Business
Section A E.Business Essentials
Defining Business-to-Business E-Business
Section B Online Reading Material
How Business-to-Business Works
Section C Online Surfing
Search Engines and DLrectones
Section D Supplementary Reading
Google Is Adding Maior Libraries to Its Database
Chapter 4 Business-to-Consumer E-Business
Section A E.Business Essentials
Defining Business-to-Consumer E-Business
Section B Online Reading Material
Understanding B2C E-Business
Section C Online Surfing
Web Address and Domain Names
Section D Supplementary Reading
From a Librarian to America's Richest Man.
Chapter 5 E-Business Web Site
Section A E-Business Essentials
Reviewing Web Hosting Vocabulary
Section B Online Reading Material
Usability of the E-Business Web Site
Section C Online Surfing
Visiting Online Stores
Section D Supplementary Reading
Big Media, Little Blogosphere
Chapter 6 Marketing Strategy for E-Business ( Ⅰ )
Section A E-Business Essentials
Identifying Marketing Issues
Section B Online Reading Material
E-Marketing Planning
Section C Online Surfing
Online Advertising: Banner Ads
Section D Supplementary Reading
China Promises Intemet Bounty
Chapter 7 Marketing Strategy for E-Business ( Ⅱ )
Section A E-Business Essentials ~
Market Research for E-Business
Section B Online Reading Material
Applying the Marketing Mix to E-Business
Section C Online Surfing
Online Forms
Section D Supplementary Reading
How Auction Sites Work Online
Chapter 8 Electronic Payments
Chapter 9 Security Issues
Chapter 10 Customer Service Strategies
阅读材料参考译文
参考书目