出版日期：2011年07月
ISBN：9787561165263
[十位：7561165269]
页数：326
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《国际商务研究性教学设计》内容提要：
《国际商务研究性教学设计》用英语编写,共三篇十二章。**篇培养研究素质**章塑造个人商务素质:第二章解决问题的方法;第三章有效的学习方法。第二篇研究技能训练:第四章商务图表分析;第五章网络资源搜索:第六章学术研究与写作;第七章演讲技能与方法。第三篇商务研究实践:第八章出口营销计划:第九章跨国公司分析;第十章进出口交易:第十一章企业财务分析;第十二章外汇交易。
《国际商务研究性教学设计》可作为教师讲授国际商务(双语)课程的参考书和实践教学的指导书、学生参加研究性学习和用英语学习国际商务知识的参考书,同时也可作为对国际商务和英语感兴趣人士的阅读书籍。
《国际商务研究性教学设计》图书目录：
Part I Research Qualification Cultivation
Chapter One Developing Business Personality
I. Changing roles and responsibilities of business schools
II. Students' responsibilities in professional development
III. The business personality
IV. Creative activities to develop your business personality
V. Conclusions
References
Chapter Two Problem-Solving Methodology
I. Personal / cultural differences
II. Universal approach
1. Problem-solving scenario
2. Seeking out and defining the problem: 5 whys
3. Identifying alternative solutions
4. Evaluation and choosing the appropriate alternative
5. Implementation
6. Monitor and control outcomes
III. Barriers to problem-solving
1. Heuristics
2. Procrastination
3. Dissonance reduction
4. Decision confirmation
5. Defensive avoidance
6. Incrementalizing
7. Conservative information analysis
8. Groupthink
9. Time and cost constraints
IV. Utilization of exercises
1. Five-square configuration
2. Nine dots
3. Exercise solutions
References
Chapter Three Efficient Learning Style
I. Leaning styles
1. Visual learning
2. Auditory learning
3. Kinesthetic （Experience） learning
II. Study preparation
1. My method of study
2. Additional methods of studying
Ill. Presentation in English
1. How to format and present a presentation
2. How to prepare a presentation
IV. Practicing English
1. Speak English with your friends
2. Watch the entire show or movie in English
3. Make friends with any English speaking students on campus
4. Practice writing and reading comprehension on line
V. How to prepare for life abroad
1. Cultural differences
2. How to succeed in America
VI. Certified Global Business Professional （CGBP） exam
1. What is CGBP
2. The benefits of CGBP
References
Part II Research Technique Approach
Chapter Four Business Graph Analysis
I. Why make a graph analysis
II. Types of graphs
1. A bar graph
2. A pie graph
3. A curve graph
4. A table
Part III Research in Business Cycle