本书是《MBA核心课程精选教材·英文影印版》系列之一,《MBA核心课程精选教材·英文影印版》集合了美国经济学界和管理学界各个学科领域专家的权威巨著,经过北京大学光华管理学院及其他**高校知名学者的精心选编,包括了大量精深的理论指导和丰富的教学案例,真正称得上是一套优中选精的MBA教材。全套丛书基本覆盖了北京大学MBA的主修课程。包括:管理学、营销学、战略管理、管理信息系统、运作管理、人力资源管理、商务沟通、国际金融、金融管理、决策分析、货币银行学、会计学等。另外,在十几门主课的基础上又增加了几门**选修课程。
合乎逻辑的结构:根据主题安排各个章节和段落。每章以学习目标和导论开始,以关键术语、关键概念、疑问、讨论主题、问题和案例结束。概念和讨论主题集中于每章的关键点。疑问和问题测试所学知识,为学生创造性地运用这些资料提供可能。透彻的解释:完整阐述所介绍的每一个主题,使学生可以理解并将其运用于其他概念。坚实的理论基础:基于管理信息系统的现代理论和实践,全书从头到尾都可以发现现代学术和专业期刊的参考资料来源。畅销性:本书作者Raymond McLeod,Jr.具有丰富的管理信息系统知识,

**部分 核心概念
**章 信息系统导论
第二章 竞争优势的信息系统
第三章 运用信息技术开展电子商务
第四章 系统使用者和***
第二部分 信息资源
……

书摘
HISTORY OF INFORMATION SYSTEMS
A review of the history of information systems includes a look
back at the hardware and how it has been applied. In the half
century since the first general-purpose digital computer was
installed in a business organization, the hardware has experienced
many-fold increases in speed and capacity along with dramatic
reductions in size. Concurrently, the computer applications have
evolved from relatively straightforward accounting processes to
systems designed to support managers and other problem solvers.
THE EVOLUTION IN COMPUTER HARDWARE
Electronic computers as we know them today can be traced to a
machine called the Electronic Numerical Integrator and Calculator
(ENIAC), which was developed in 1946 by John W.Mauchly and J.
Presper Eckert. At the time, they were working as engineers at the
University of Pennsylvania. ENIAC was the predecessor of the
Remington Rand UNIVAC I, which was the first widely marketed
universal automatic computer.
The first UNIVAC I was installed in a government organization,
the U.S. Census Bureau,in 1951. Three years later, the same type
of machine was installed in the first business organization,
General Electric. Figure 1.1 is a photograph of a UNIVAC. These
machines performed fewer than 2,000 calculations per
second---extremely slow compared to the 2 billion or more
instructions per second that are common for today's smallest and
least expensive microcomputers. These early computers focused on a
single task requested by a single user, and were called
mainframes. The term mainframe is still in use today, but now is
used to describe the large, centrally located computers typically
found in large organizations.
Although IBM was not the first computer manufacturer, it was
not long before it became the industry leader. By the end of the

本书是《MBA核心课程精选教材·英文影印版》系列之一,《MBA核心课程精选教材·英文影印版》集合了美国经济学界和管理学界各个学科领域专家的权威巨著,经过北京大学光华管理学院及其他**高校知名学者的精心选编,包括了大量精深的理论指导和丰富的教学案例,真正称得上是一套优中选精的MBA教材。全套丛书基本覆盖了北京大学MBA的主修课程。包括:管理学、营销学、战略管理、管理信息系统、运作管理、人力资源管理、商务沟通、国际金融、金融管理、决策分析、货币银行学、会计学等。另外,在十几门主课的基础上又增加了几门**选修课程。

麦克劳德,Raymond Mcleod,Jr.奥斯汀得克萨斯大学副教授,他曾在CaliforniaManagement Review,MIS Quarterly,Journal ofManagementInformation System,Decision Sciences等刊物上发表论文。