出版日期:2006年07月
ISBN:9787030173652
[十位:7030173651]
页数:331
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《商务英语》内容提要:
《商务英语》共分为15个单元,内容包括国际商务的主要活动和环节。每单元由听、说、读、写、词汇与注释、语言**、练习和词汇扩展几部分组成。练习按以学生为**的教学模式编写,包括对话、讨论、演讲、中译英及角色扮演等。每单元的听、说、读、写有机结合,突出口语交际能力的培养。学生通过真实模拟商务活动的实践,既获得了语言技能的提升,又学到了商务知识,同时还提高了商务沟通能力及业务能力。《商务英语》可用作高校英语、经贸及电子商务等专业的专业英语教材,也可用作国际商务师、外销员等专业人员职业资格考试的备考用书,对于从事国际商务工作和有一定英语基础并有志从事国际商务工作的人员也是一本颇具实用性和参考性的商务英语指导书籍。
《商务英语》图书目录:
Unit 1 Applying for a Job
1.1 Listening Task
1.2 Speaking Task
1.3 Reading Task
1.4 Writing Task
1.5 Vocabulary & Notes
1.6 Language Focus
1.7 Follow-up Practice
1.8 Vocabulary Extension
Unit 2 Companies
2.1 Listening Task
2.1 Speaking Task
2.3 Reading Task
2.4 Writing Task
2.5 Vocabulary & Notes
2.6 Language Focus
2.7 Follow-up Practice
2.8 Vocabulary Extension
Unit 3 Business Calls
3.1 Listening Task
3.2 Speaking Task
3.3 Reading Task
3.4 Writing Task
3.5 Vocabulary & Notes
3.6 Language Focus
3.7 Follow-up Practice
3.8 Vocabulary Extension
Unit 4 Business Travel
4.1 Listening Task
4.2 Speaking Task
4.3 Reading Task
4.4 Writing Task
4.5 Vocabulary & Notes
4.6 Language Focus
4.7 Follow-up Practice
4.8 Vocabulary Extension
Unit 5 Business Meetings
5.1 Listening Task
5.2 Speaking Task
5.3 Reading Task
5.4 Writing Task
5.5 Vocabulary & Notes
5.6 Language Focus
5.7 Follow-up Practice
5.8 Vocabulary Extension
Unit 6 Business Presentations
6.1 Listening Task
6.2 Speaking Task
6.3 Reading Task
6.4 Writing Task
6.5 Vocabulary & Notes
6.6 Language Focus
6.7 Follow-up Practice
6.8 Vocabulary Extension
Unit 7 Establishing Business Relations
7.1 Listening Task
7.2 Speaking Task
7.3 Reading Task
7.4 Writing Task
7.5 Vocabulary & Notes
7.6 Language Focus
7.7 Follow-up Practice
7.8 Vocabulary Extension
Unit 8 Enquiries and Offers
8.1 Listening Task
8.2 Speaking Task
8.3 Reading Task
8.4 Writing Task
8.5 Vocabulary & Notes
8.6 Language Focus
8.7 Follow-up Practice
8.8 Vocabulary Extension
Unit 9 Negotiating the Price
9.1 Listening Task
9.2 Speaking Task
9.3 Reading Task
9.4 Writing Task
9.5 Vocabulary & Notes
9.6 Language Focus
9.7 Follow-up Practice
9.8 Vocabulary Extension
Unit 10 Terms of Payment
10.1 Listening Task
10.2 Speaking Task
10.3 Reading Task
10.4 Writing Task
10.5 Vocabulary & Notes
10.6 Language Focus
10.7 Follow-up Practice
10.8 Vocabulary Extension
Unit 11 Packing and Shipping
11.1 Listening Task
11.2 Speaking Task
11.3 Reading Task
11.4 Writing Task
11.5 Vocabulary & Notes
11.6 Language Focus
11.7 Follow-up Practice
11.8 Vocabulary Extension
Unit 12 Complaints and Adjustments
12.1 Listening Task
12.2 Speaking Task
12.3 Reading Task
12.4 Writing Task
12.5 Vocabulary & Notes
12.6 Language Focus
12.7 Follow-up Practice
12.8 Vocabulary Extension
Unit 13 Marketing and Sales
13.1 Listening Task
13.2 Speaking Task
13.3 Reading Task
13.4 Writing Task
13.5 Vocabulary & Notes
13.6 Language Focus
13.7 Follow-up Practice
13.8 Vocabulary Extension
Unit 14 Going Global
14.1 Listening Task
14.2 Speaking Task
14.3 Reading Task
14.4 Writing Task
14.5 Vocabulary & Notes
14.6 Language Focus
14.7 Follow-up Practice
14.8 Vocabulary Extension
Unit 15 E-commerce
15.1 Listening Task
15.2 Speaking Task
15.3 Reading Task
15.4 Writing Task
15.5 Vocabulary & Notes
15.6 Language Focus
15.7 Follow-up Practice
15.8 Vocabulary Extension
Transcripts
References