Chapter 1 Communication: An Intercultural Perspective

Chapter 1 Communication: An Intercultural Perspective
Ⅰ.Basics of Human Communication
1.Needs and Purposes for Communication
2.Definition of Communication
3.The Scope and Classification of Communication
4.The Process of Communication
Ⅱ.Business Communication
1.Defining Business Communication
2.Internal and External Communication
3.Formal and Informal Communication
4.The Role of Communication in Business
Ⅲ.Intercultural Communication
1.Defining the Terms
2.Intercultural Communication as a Phenomenon
3.Intercultural Communication as a Discipline
IV.Learning Intercultural Business Communication
1.The Importance of Learning IBC
2.The Complexity in Learning IBC
3.Intercultural Communication Competence
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Chapter 2 Understanding Cultures and Their Values
Ⅰ.The Nature of Culture
1.Definitions of Culture
2.Characteristics of Culture
Ⅱ.The Basics of Cultural Values
1.Definition of Value
2.Priorities of Cultural Values
Ⅲ.Understanding Cultural Patterns
1.Kluckholn and Strodtbeck's Value Orientations
2.Hofstede-Bond's Value Dimensions
3.The GLOBE Study
4.Hall's High-and Low-Context Orientation
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Chapter 3 Comprehending Verbal Communication
Ⅰ.The Basics of Language
1.Language Variations
2.Moving Between Languages
3.The Relationship Between Language and Culture
Ⅱ.Meanings of Words
1.Denotational Meanings and Connotational Meanings
2.Comparing Chinese and English Word Meanings
Ⅲ.Speech Acts and Politeness Across Cultures
1.Pragmatic Rules and Politeness
2.Comparing Chinese and English Speech Acts
IV.Discourse Pattern Across Cultures
1.Cultural Thought Patterns (CTPs)
2.Comparing Chinese and English Discourse Patterns
V.Verbal Styles
1.Characteristics of Verbal Styles
2.Comparing Chinese and English Verbal Styles
V.Verbal Styles
1.Characteristics of Verbal Styles
2.Comparing Chinese and English Verbal Styles
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Chapter 4 Perceiving Nonverbal Communication
Ⅰ.The Basics of Nonverbal Communication
1.Defining Nonverbal Communication
2.Comparing Verbal and Nonverbal Communication
3.Functions of Nonverbal Communication
Ⅱ.Cultural Impact on Nonverbal Communication
1.Body Movement
2.Eye Contact
3.Touch
4.Smell
5.Paralanguage
6.Spatial Language
7.Temporal Language
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Chapter 5 Intercultural Business Writing
Ⅰ.The Importance of Writing in Intercultural Business Communication
1.Be Aware of the Importance of Writing in Business
2.Be Aware of the Cultural Differences in the Conventions
of Business Writing
Ⅱ.Cultural Consideration in Planning Business Messages
1.Defining Purpose
2.Analyzing Intercultural Audiences
3.Selecting a Channel and Medium
Ⅲ.Cultural Consideration in Organizing Business Messages
1.Organizing Routine, Good-news, and Goodwill Messages
2.Organizing Bad-news Messages
3.Organizing Persuasive Messages
4.Organizing Reports
5.Organizing Employment Messages
IV.Cultural ConsideraSon in Format and Layout of Business Letters
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Chapter 6 Intercultural Business Etiquette and Protocol
Ⅰ.The Importance of Appropriate Etiquette and Protocol
Ⅱ.Defining Business Etiquette and Protocol
Ⅲ.Cultural Differences in Business Etiquette and Protocol
1.Initial Business Relationships
2.Social Entertainment
3.Gift-giving Etiquette
4.Business Dress
5.Business Scheduling
6.The Use of Humor
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Chapter 7 Intercultural Business Negotiation
Ⅰ.Defining Intercultural Negotiation
1.Negotiation
2.Intercultural Negotiation
3.Negotiation Phases
Ⅱ.Intercultural Negotiation Variables
1.Factors Influencing International Business Negotiation
2.Analysis of Intercultural Negotiation Variables
Ⅲ.Intercultural Negotiation Models and Styles
1.Intercultural Negotiation Models
2.Intercultural Negotiation Styles
IV.Intercultural Negotiation Strategies and Guidelines
1.Strategies
2.Guidelines
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Chapter 8 Intercultural Marketing Communication
Ⅰ.A Cultural Approach to International Marketing
Ⅱ.Cultural Influence on Selected Aspects of Marketing
and Advertising
1.Language
2.Signs and Symbols
3.Rituals and Religions
Ⅲ.Global Marketing and Advertising
1.Controversial Issues of Global Marketing
2.Think Globally and Act Locally
3.The Global Consumer
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Chapter 9 Intercultural Issues in MNXS
Ⅰ.Law and Ethics in IBC
1.The Nature of Legal Environment of International Business
2.Ethical Dilemmas in IBC
Ⅱ.Major Legal and Ethical Issues in IBC
1.Protection of Intellectual Property
2.Labor-management Relations and Employment 1
3.The Issue of Bribery and Corruption
Ⅲ.Building Ethical Competence in IBC
1.Moral Philosophies or Relevance to Business Ethics
2.Incorporating Ethics into International Business Decisions
3.A Universal Set of Ethics
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Chapter 10 Intercultural Issues in MNCs
Ⅰ.Organizational Culture
1.Definition of Organizational Culture
2.The Function of Organizational Culture
3.Differences Between Organizational and National Cultures
4.Types of Organizational Culture
5.Culture Synergy in MNCs
Ⅱ.International Human Resource Management (IHRM)
1.Motivation Across Culture
2.Leadership Across Cultures
3.Selection of International Assignments
Ⅲ.Training in International Management
1.Types of Training Programs
2.Training Program Content
3.Four-step Approach to Intercultural Communication Training
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Keys to Exercises
Bibliography
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