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作/译者:张云 出版社:人民邮电出版社
电子商务英语(第2版)
出版日期:2010年10月
ISBN:9787115227881 [十位:7115227888]
页数:262      
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《电子商务英语(第2版)》内容提要:
本书��编写的过程中突出强调读者对于专业文献的各方面的应用能力,安排时文阅读技巧、时文翻译技巧、商务电邮写作和工作场景用语等内容。
本书分10个单元,共20篇课文和10篇阅读材料,内容涉及电子商务概述、电子商务的交易模式、电子商务**技术、电子商务网上支付、电子商务物流管理、电子商务的系统实施、网络营销和电子商务的行业应用等10个方面,力求在向读者提供丰富的电子商务英语词汇及阅读资料的同时,向读者介绍目前电子商务运营的各个环节、内容以及未来的发展动向。
本书可作为高职高专院校电子商务、物流专业和金融管理等专业的教材,也可作为从事电子商务人员及其他自学者的学习用书。
《电子商务英语(第2版)》图书目录:
Unit One Electronic Commerce Summary
Text A Electronic Commerce(EC) Theory
Text B Technological Platform of E-commerce
Skills of Understanding找出主题句,确定**思想
Skills of Translation根据上下文/逻辑关系确定词义
Skills of Business E-mail Writing回复工作邀请信
Skills of Oral Language in Working Condition**天上班报到
Self-study Projecting the Economic Impact of the Internet
Unit Two Trading Modes of E-commerce
Text A Understanding B2C E-commerce
Text B What is B2B?
Skills of Understanding寻找重要事实和论据
Skills of Translation词类转换译法
Skills of Business E-mail Writing求助信
Skills of Oral Language in Working Condition同事之间
Self-study Know Something About B2C E-commerce
Unit Three Security Technologies of E-commerce(Part One)
Text A Secure Electronic Transaction
Text B Security Techniques
Skills of Understanding猜测词义
Skills of Translation词的增减
Skills of Business E-mail Writing邀请信
Skills of Oral Language in Working Condition愉快地工作
Self-study Internet and EB Security
Unit Four Security Technologies of E-commerce(Part Two)
Text A Firewall
Text B Computing System Security Measures
Skills of Understanding推理和判断
Skills of Translation正反译与反正译
Skills of Business E-mail Writing电话记录
Skills of Oral Language in Working Condition工作中的解决之道
Self-study Achieving Electronic Privacy
Unit Five Payment of E-commerce on Net(Part One)
Text A Electronic Systems of Payments
Text B Electronic Payment & Taxation
Skills of Understanding确定作者的观点和态度
Skills of Translation分译与合译
Skills of Business E-mail Writing给顾客写邮件
Skills of Oral Language in Working Condition顾客就是上帝
Self-study Why isn't E-cash a common currency?
Unit Six Payment of E-commerce on Net(Part Two)
Text A The SET Protocol
Text B E-money
Skills of Understanding阅读理解考查的**
Skills of Translation被动句型的翻译
Skills of Business E-mail Writing用邮件进行预订
Skills of Oral Language in Working Condition预订
Self-study Some Issues About E-commerce Payments
Unit Seven Logistics Management of E-commerce
Text A Logistics in Electronic Commerce
Text B Green Logistics
Skills of Understanding提高阅读理解的几个注意点
Skills of Translation定语从句的翻译
Skills of Business E-mail Writing用邮件发起邀约
Skills of Oral Language in Working Condition Get It Running顺利运行
Self-study Logistics automation
Unit Eight Implementation of the E-commerce System
Text A The ABCs of ERP
Text B What is CRM?
Skills of Understanding英语阅读技巧(**新东方英语培训**)
Skills of Translation倍数的译法
Skills of Business E-mail Writing用邮件邀约共进晚餐
Skills of Oral Language in Working Condition At A Restaurant餐宴用语
Self-study Evaluating the Performances of E-commerce Systems
Unit Nine Network Marketing
Text A Web Marketing Strategies
Text B Overview of Electronic Marketing Structure
Skills of Understanding阅读理解题型介绍
Skills of Translation长句的翻译
Skills of Business E-mail Writing顾客意见反馈信
Skills of Oral Language in Working Condition下班之后
Self-study The Real Problem with Network Marketing and Multi-level Marketing(MLM)
Unit Ten Industry Applications of E-commerce
Text A The Impact of EC on the Travel Industry
Text B Advertising of E-commerce
Skills of Understanding影响阅读速度的几个障碍点
Skills of Translation常见的计算机英语及缩写
Skills of Business E-mail Writing书写简单的通知
Skills of Oral Language in Working Condition技术会议
Self-study Electronic Publishing: Assessing Opportunities and Risks
附录1 译文
附录2 总词汇表
附录3 常用电子商务词汇表
附录4 屏幕英语
附录5 考试样卷
附录6 电子商务网站集锦
Bibliography