本书基于商务工作主要流程的先后顺序编排,分为公司模块、客户开发和接待、产品的促销与推广以及产品进出口四个学习模块,共24篇课文。其中,**模块按照选择商务组织形式-公司成立-设置机构-公司文化-公共关系分为5个学习情境;第二模块按照电话开发业务-办公室开发业务-商务娱乐-海外开发业务分为4个学习情境;第三模块按照营销的调研-策划-实施的过程分为5个学习情境;第四模块按照业务准备工作-交易磋商-签订合同-履行合同的步骤分为10个学习情境。本教材适合高等职业院校商务英语、国际贸易、国际商务、市场营销等专业的学生使用,也可作为涉外人员培训教材或商务工作者自学之用。

Unit 1 An Overview of Company
Text 1 Business Organization
Text 2 Establishment of a Company
Text 3 Company Structure
Text 4 Company Culture
Text 5 Public Relations
Unit 2 Development & Reception of Customers
Text 6 Business on the Phone
Text 7 Business at the Office
Text 8 Business Leisure
——Business Dinner and Sightseeing
Text 9 Overseas Business
——Business Trip
Unit 3 Promoting Products
Text 10 Marketing Research
Text 11 Marketing Planning
Text 12 Marketing Implementation
——Segmentation, Targeting, and Positioning
Text 13 Marketing Implementation
——Marketing Strategy
Text 14 Marketing Implementation
——New Product and its Promotion
Unit 4 Import and Export Practice
Text 15 Business Preparation (1)
——Ways of Establishing Business Relations
Text 16 Business Preparation (2)
——-Strategies of Establishing Business Relations
Text 17 Business Negotiation (1)
——Process of Negotiation
Text 18 Business Negotiation (2)
——Strategies and Techniques
Text 19 Business Negotiation (3)
——Payment Negotiation
Text 20 Business Negotiation (4)
——Insurance Negotiation
Text 21 Business Negotiation (5)
——Shipment Negotiation
Text 22 Business Contract
——Contract Fundamentals
Text 23 Contract Performance (1)
——Implementation of the Contract
Text 24 Contract Performance (2)
Claims and Settlements
References