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作/译者:段云礼 出版社:南开大学出版社
物流英语阅读教程
出版日期:2005年08月
ISBN:9787310023042 [十位:7310023048]
页数:384      
定价:¥21.00
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《物流英语阅读教程》内容提要:
《物流英语阅读教程》是《高校物流英语系列教材》之一,是一本适合我国高校本科生和研究生使用的物流专业英语教科书。它是南开大学、天津大学等七所院校教师工作的结晶。本书特色如下:
1.课文材料新颖,选材广泛。本教程包括课文18课,案例36项,较全面地覆盖了物流专业的各个领域。所提供案例和课文内容相关,引人入胜。
2.精心构思,编排合理。本教程既与我国精读教材的词汇联系,又包括了阅读技能、综合填空及英汉互译练习;既提供了课上教授内容,又为读者准备了课下精神食粮。
3.读者欲真正学好物流英语,就应广泛涉猎与该专业有关的读物,扩大知识面,因此每课课文除练习外,还为读者准备了“与课文有关的词汇与短语”及“Know—How”等内容。
《物流英语阅读教程》图书目录:
Unit 1 Logistics and Management
Part Ⅰ In-Class Reading
Passage: The Mission of Logistics Management
Case One: The Supply of Chain and Competitive Performance
Part Ⅱ After-Class Reading
Case Two: Holistic Supply Chain Management of Li & Fung
Part Ⅲ Supplementary Material
Ⅰ.Topic-Related Words and Phrases
Ⅱ.Know-How
Unit 2 Logistics Network Configuration
Part Ⅰ In-Class Reading
Passage: Features of a Network Configuration
Case One: Nokia Group of Companies
Part Ⅱ After-Class Reading
Case Two: Supply Line Management of Nokia Mobile Phones
Part Ⅲ Supplementary Material
Ⅰ.Topic-Related Words and Phrases
Ⅱ.Know-How
Unit 3 Measuring Logistics Costs and Performance
Part Ⅰ In-Class Reading
Passage:The Concept of Total Cost Analysis
Case One:Principle of Logistics Costing
Part Ⅱ After—Class Reading
Case Two:Direct Product Profitability and Merchandising
Part Ⅲ Supplementary Material
Ⅰ.TOpic—Related WOrds and Phrases
Ⅱ.Know—HOW
Unit 4 Coordinated Product and Supply Chain Design
Part Ⅰ In.Class Reading
Passage:MaSS Customization
Case One:National Bicycle and Dell Company
Part Ⅱ After—Class Reading
Case Two:The DeskJet Supply Chain
Part Ⅲ Supplementary Material
Ⅰ.Topic.Related WOrds and Phrases
Ⅱ.Know.HOW
Unit 5 Supply Chain Re-Engineering
Part Ⅰ In.Class Reading
Passage:Supply Chain Re—Engineering
Case One:Motorola’S Strategic Alliance with United Parcel Service(I)
Part Ⅱ After.Class Reading
Case Two:Motorola’S Strategic Alliance with United Parcel Service(II)
Part Ⅲ Supplementary Material
Ⅰ.Topic—Related Words and Phrases
Ⅱ.Know—HOW
Unit 6 Transportation
Unit 7 Purchasing
Unit 8 Marketing Channels
Unit 9 Distribution/Logistics Strategies
Unit 10 Third Party Logistics
Unit 11 The Value of Information
Unit 12 International Issues in Supply Chain Management(I)
Unit 13 International Issues in Supply Chain Management(II)
Unit 14 Strategic Aliances
Unit 15 Warehousing and Inventory Management
Unit 16 Customer Value and Supply Chain Management
Unit 17 Effective Logistics Configuration
Unit 18 New Trends in Logistics
Key to Study and Practice
参考书目