本书是行业英语系列教材中的一册。本书共15单元,每单元分4大模块:听力、会话、基础知识和综合练习。本书在选材上注重前瞻性,着眼于行业新理念、新方法、新术语的导人;在各单元的设计上突出听说训练,以培养学生用英语进行交际的能力,适应复合型人才培养和对外经贸工作的需要。本书适合大专院校外经、外贸专业的学生和相关从业人员使用。本书另配有录音带。

UNIT 1 Trade(贸易)
Part 1 Understanding of Trade
Part 2 Establishing Trade Relations
Part S Rudimentary Knowledge
Part 4 Additional Practice
UNIT 2 Markets(市场)
Part 1 Some Forms of Markets
Part 2 Marketing Products or Services Successfully
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 3 Attacting or Making Investment(引资或投资)
Part 1 Attracting or Making Investment
Part 2 Investment Environment
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 4 Import and Export(进口与出口)
Part 1 Import and Export
Part 2 Making the Decision to Import or Export
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 5 Technology Transfers(技术转让)
Part 1 Benefits of Advanced Technology
Part 2 Introducing the Latest Technology to Keep Competitiveness
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 6 Invitation for and Submission of Bids(招标与投标)
Part 1 Conditions for Bids
Part 2 Consulting About the Bids
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 7 Inquiry and offer(询价与报价)
Part 1 General Ideas of Inquiry and Offer
Part 2 Dialogues About Inquiry and Offer
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 8 Counter-offer(还盘)
Part 1 Understanding of Counter-Offer
Part 2 Meeting Each Other Halfway
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
UNIT 9 Accptance and Ordering(接受与订购)
UNIT 10 Packing and Shipment(包装与发运)
UNIT 11 Insurance(保险)
UNIT 12 Agency(代理)
UNIT 13 Claims(索赔)
UNIT 14 Arbitration(仲裁)
UNIT 15 Commercial Documents(商贸单证)
Tapescripts
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