出版日期:2011年07月
ISBN:9787565403965
[十位:7565403962]
页数:223
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《国际商务谈判英语(国际经济与贸易)》内容提要:
《国际商务谈判英语》(作者兰天、时敏)着重介绍了国际商务谈判的相关理论、实践和应注意的重要问题,例如谈判中的正确行为举止、对谈判人员的要求、谈判班子的组成、谈判的准备阶段、谈判的磋商阶段、谈判的终局阶段、谈判策略和技巧,还阐述了国际商务谈判的具体内容。《国际商务谈判英语》由三部分组成,共分11章。
《国际商务谈判英语(国际经济与贸易)》图书目录:
Part One Business Negotiation Theories商务谈判理论 Chapter One Fundaments of International Business Negotiation国际商务谈判概述 1.1 Some Basic Concepts of Negotiation谈判的基本概念 1.2 Concept of Business Negotiation商务谈判的概念 1.3 Features of International Business Negotiation国际商务谈判的特点 Exercises Chapter Two The Basic Principles and Strategies on Business Negotiation商务谈判的基本原则和策略 The Basic Principles of Business Negotiation商务谈判的基本原则 The Basic Strategies of Business Negotiation商务谈判的基本策略 Exercises Chapter Three The Impact of Psychology and Culture on Business Negotiation心理学及文化对商务谈判的影响 3.1 Negotiation and the Need Theory谈判与需求理论 3.2 Across-cultural Negotiation跨文化谈判 3.3 Different Negotiating Styles of Different Cultures世界各地商人的谈判风格 Exercises Chapter Four Preparation for Negotiation谈判准备 4.1 Choosing the Negotiation Team Members and Establislung Business Relations选择谈判小组的成员及建立业务关系 4.2 Establishing a Target for Negotiation确定谈判目标 4.3 Collecting and Analyzing Information Concerned收集并分析相关信息 4.4 Making a Feasible Negotiation Plan制订可行的谈判计划 Exercises Chapter Five Face-to-face Negotiation面对面谈判阶段 5.1 0peIung Speech开场白 5.2 The Bargaining Ptocess and Strategies谈判的磋商阶段及策略 5.3 Tactics of Breaking an Impasse打破僵局策略 5.4 Making Settlement达成共识 Exercises Part Two Business Negotiation Practice商务谈判实践 Chapter Six Enquiry询盘 6.1 Introduction 6.2 Letters on Negotiation 6.3 Dialogue Practice 6.4 Cases and Situational Dialogues Exercises Chapter Seven Offer and Counter-offer报盘与还盘 7.1 Introduction 7.2 Letters on Negotiation 7.3 Dialogue Practice 7.4 Cases and Situational Dialogues Exercises Chapter Eight Order and Acceptance钉单与接受 8.1 Introduction 8.2 Letters on Negotiation 8.3 Dialogue Practice 8.4 Cases and Situational Dialogues Exercises Chapter Nine Terms of Payment付款方式 9.1 Introduction 9.2 Letters on Negotiation 9.3 Dialogue Practice 9.4 Cases and Situational Dialogues Exercises Chapter Ten Packing and Shipment包装和运输 10.1 Introduction 10.2 Letters on Negotiation 10.3 Dialogue Practice 10.4 Cases and Situational DialoguesJExercises Chapter Eleven Claims and Complaints索赔和投诵 11.1 Introduction 11.2 Letters on Negotiation 11.3 Dialogue Ptactice 11.4 Cases and Situational Dialogues Exercises Part Three Key to the Exercises and Translation答案及译文 Chapter One Fundaments of International Business Negotiation国际商务谈判概述 Chapter Two The Basic Principles and Strategies on Business Negotiation商务谈判的基本原则和策略 Chapter Three The Impact of Psychology and Culture on Business Negotiation心理学及文化对商务谈判的影响 Chapter Four Preparation for Negotiation谈判准备 Chapter Five Face-to-恼ce Negotiation面对面谈判阶段 Chapter Six Enquiry询盘 Chapter Seven Offer and Counter-offer报盘与还盘 Chapter Eight Order and Acceptance订单与接受 Chapter Nine Terms of Payment付款方式 Chapter Ten Packing and Shipment包装和运输 Chapter Eleven Claims and Complaints索赔和投诉 主要参考文献