出版日期：2010年07月
ISBN：9787040302394
[十位：704030239X]
页数：180
定价：￥38.50
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《职通商务英语综合教程1》内容提要：
《职通商务英语•综合教程(1)》将商务专业知识和跨文化商务交际能力与英语语言运用技能结合在一起，以学生为**、以商务为环境、以商贸岗位任务为路径、以商务交际为目的，由浅入深，循序渐进，通过对学生听、说、读、写、译等基本技能的全面训练，培养学生通晓商务技能，掌握英语知识以及在未来岗位中完成商务任务和商务交际的能力。
《职通商务英语综合教程1》图书目录：
Unit 1 Business Kaleidoscope
Section Ⅰ Lead-in
Section Ⅱ Reading What Is Business？
Section Ⅲ Language Focus
Vocabulary Business Concept
Grammar Present Simple Tense
Translation Business Activity
Section Ⅳ Business Writing Business Letters
Section Ⅴ Listening & Speaking Expressing Opinions
Section Ⅵ Business Etiquette Do's and Don'ts in USA
Unit 2 Business Enterprise
Section Ⅰ Lead-in
Section Ⅱ Reading What Kind of Business Enterprise is Best for You？
Section Ⅲ Language Focus
Vocabulary Company Structure
Grammar Past Simple Tense
Translation Management of an Enterprise
Section Ⅳ Business Writing A Company Profile
Section Ⅴ Listening & Speaking Presenting a Company
Section Ⅵ Business Etiquette Manners
Unit 3 Business Plan
Section Ⅰ Lead-in
Section Ⅱ Reading Business Plan
Section Ⅲ Language Focus
Vocabulary Business Terms
Grammar Future Tense
Translation Business Plans
Section Ⅳ Business Writing Agenda
Section Ⅴ Listening & Speaking Holding a Meeting d
Section Ⅵ Business Etiquette Business Meeting Etiquette
Review 1-3
Unit 4 Business Relationship
Section Ⅰ Lead-in
Section Ⅱ Reading What Is Corporate Entertainment？
Section Ⅲ Language Focus
Vocabulary Business Relationship
Grammar Present Continuous Tense
Translation Business Relationship
Section Ⅳ Business Writing Business Cards & Business Greeting Cards
Section Ⅴ Listening & Speaking Socializing
Section Ⅵ Business Etiquette Greetings and Introductions in Business
Unit 5 Marketing
Section Ⅰ Lead-in
Section Ⅱ Reading The Marketing Mix
Section Ⅲ Language Focus
Vocabulary The Four P's
Grammar Modal Verbs
Translation Marketing Process
Section Ⅳ Business Writing Telephone Messages
Section Ⅴ Listening & Speaking Business Telephoning
Section Ⅵ Business Etiquette Telephone Manners
Unit 6 Advertising
Section Ⅰ Lead-in
Section Ⅱ Reading Advertising
Section ⅢLanguage Focus
Vocabulary Advertising Concept
Grammar Comparatives and Superlatives
Translation Product Description
Section Ⅳ Business Writing A Short Product Description
Section Ⅴ Listening & Speaking Presenting a Product
Section Ⅵ Business Etiquette What Should the Salesperson Do？
Review 4-6
Unit 7 Retail Business
Section Ⅰ Lead-in
Section Ⅱ Reading Retail Trade
Section Ⅲ Language Focus
Vocabulary Retail Concept
Grammar Countable and Uncountable Nouns; Articles
Translation Business Activity
Section Ⅳ Business Writing Business Memo
Section Ⅴ Listening & Speaking Offering Help
Section Ⅵ Business Etiquette Tips for Cross-Cultural Communication in Language
Unit 8 Banking
Section Ⅰ Lead-in
Section Ⅱ Reading The Business of Banking
Section Ⅲ Language Focus
Vocabulary Banking Service
Grammar Present Perfect Tense
Translation Business Plans
Section Ⅳ Business Writing Notice
Section Ⅴ Listening & Speaking Giving and Asking for Advice
Section Ⅵ Business Etiquette Banking Etiquette
Unit 9 E-Business
Section Ⅰ Lead-in
Section Ⅱ Reading What is E-business？
Section ⅢLanguage Focus
Vocabulary E-Business Concept
Grammar Passive Ⅴoice
Translation E-Business Activity
Section 1ⅤBusiness Writing Email
Section Ⅴ Listening & Speaking Making Suggestions
Section Ⅵ Business Etiquette Business Email Etiquette
Unit 10 Customer Service
Section Ⅰ Lead-in
Section Ⅱ Reading What Is Customer Service？
Section ⅢLanguage Focus
Vocabulary Customer Service Concept
Grammar Past Continuous Tense; Past Perfect Tense
Translation Customer Service
Section Ⅳ Business Writing Letters of Complaint; Adjustment Letters
Section Ⅴ Listening & Speaking Dealing with Complaint
Section Ⅵ Business Etiquette Ten Commandments of Customer Service
Review 7-1
Glossary