出版日期:2005年06月
ISBN:9787115135131
[十位:7115135134]
页数:172
定价:¥49.00
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《新剑桥商务英语词汇用法(中级)》图书目录:
INTRODUCTION
JOBS,PEOPLE AND ORGANIZATIONS
1 Work and jobs
2 Ways of working
3 Recruitment and selection
4 Skills and pualifications
5 Pay and benefits
6 People and worklaces
7 The career ladder
8 Problems at work
9 Managers,executives and directors
10 Businesspeople and business leaders
11 Organizations1
12 Organizations2
PRODUCTION
13 Manufactring and services
14 The development process
15 Innovation and invention
16 Making things
17 Materials and suppliers
18 Business philosophies
MARKETING
19 Buyers,sellers and the market
20 Markets and competitors
21 Marketing and market orientation
22 Products and brands
23 Price
24 Place
25 Promotion
26 The Internet and e-commerce
MONEY
27 Sales and costs
28 Profitability and unprofitability
29 Getting paid
30 Assets,liabilities and the balance sheet
……