PART ONE THE CONCEPTS AND TECHNQUES OF STRATEGLC MANAGEMENT
1.THE STRATEGIC MANAGEMENT PROCESS:AN OVERVIEW
2.THE THREE STRATEGY-MAKING TASKS:Developing a Strategic Vision,Setting Objectives,and Crafting a Strategy
3.INDUSTRY AND COMPETITIVE ANALYSIS
4.EVALUATING COMPANY RESOURCES AND COMPETITIVE CAPABILITES
5.STRATEGY AND COMPETITIVE ADVANTAGE
6.MATCHING STRATEGY TO A COMPANYS SITUATION
7.STRATEGY AND COMPETITIVE ADVANTAGE IN DIVERSIFIED COMPANIES
8.EVALUATING THE STRATEGIES OF DIVERSIFIED COMPANES
9.IMPLEMENTING STRATEGY:BUILDING RESOURCE CAPABILITIES AND STRUCTURING THE ORGANIZATION
10.IMPLEMENTING STRATEGY :BUDGETS,POLICIES,BEST PRACTICES,SUPPORT SYSTEMS,AND REWARDS
PART 2 CASES IN STRATEGIC MANAGEMENT
A GUIDE TO CASE ANALYSIS