随着社会的发展和进步，应用文成了传递信息、组织生产、推广成果、发展科学，以及人们在社会交往、思想交流中使用的重要工具。人们在现实社会里，无论从事何种工作，都离不开应用文。有人把应用文写作能力和英语能力、计算机能力列为当代大学生必须具备的三种能力。就经济类专业的高职高专学生而言，具备较强的财经应用文写作能力是适应职业发展的需要，也是提升自身职场竞争力的需要。团队成员在对无锡四大银行、三大会计事务所、新吴区15家外企进行职员应用文写作能力调查后，大胆假设，小心求证，结合高职学生的特点和实际情况，探索性地编写了这本教材《财经应用写作》。本书以"建构主义”学习观为指导，构建体现职业岗位能力的项目任务式的教学模式。围绕开放性、实用性、职业性三大特点，根据"学校生活——初入职场——职场晋升”的职业发展路径，由浅入深地安排教学内容，有梯度地进行布局设点，针对不同层次不同需要的学生进行精细化训练。结构合理、体系完整，既符合职业院校学生的知识与能力水平，又体现了较强的发展前瞻性，具有较强的教学实践价值。

项目一 应用文的滥觞 ·····················································································.1 任务一 初识应用文 ··················································································.2 一、应用文的性质、定义与分类 ····························································.2 二、应用文的发展历史 ···················��·····················································.3 三、应用文的功能 ···············································································.4 四、应用文的特点 ···············································································.4 任务二 缘起应用文 ················································································.13 一、主旨 ·························································································.14 二、材料 ·························································································.15 三、结构 ·························································································.17 四、语言 ·························································································.22 项目二 校园文通 ·························································································.25 任务一 请假条 ······················································································.26 一、请假条的性质 ·············································································.26 二、请假条的分类 ·············································································.27 三、请假条的一般结构与写作 ·····························································.27 任务二 申请书 ······················································································.30 一、申请书的性质及特点····································································.30 二、申请书的分类 ·············································································.31 三、申请书的结构与写作····································································.31 任务三 证明信 ······················································································.34 一、证明信的性质及类别····································································.35 二、证明信与介绍信的区别 ································································.35 三、证明信的特点 ·············································································.35 四、证明信的写作 ·············································································.35 任务四 凭证性条据 ················································································.39 一、凭证性条据的种类 ·······································································.39 二、凭证性条据的适用范围 ································································.40 三、凭证性条据的结构和写法 ·····························································.40 四、写作凭证性条据的注意事项 ··························································.41 任务五 启事 ·························································································.45 一、启事的性质 ················································································.46 二、启事的特点 ················································································.46 三、启事的种类 ················································································.47 四、几种常用启事的写作····································································.47 任务六 计划 ·························································································.55 一、计划的性质 ················································································.56 二、计划的作用 ················································································.57 三、计划的特点 ················································································.57 四、计划的分类 ················································································.57 五、计划的写作 ················································································.58 任务七 总结 ·························································································.63 一、总结的性质及作用 ·······································································.64 二、总结的特点 ················································································.64 三、总结的类别 ···················