施内德编著的《电子商务(英文精编版第10版)》是一本均衡讲述电子商务中商务问题和技术问题的教科书,既不是避开技术谈管理,也不是通篇陷入技术细节之中,达到了技术与管理、理论与实务的有机结合。全书分为四篇,即概述篇、业务战略篇、技术篇和整合篇。较之旧版,本版力求反映出电子商务领域中的*新变化以及企业和社会如何响应这些变化。
《电子商务(英文精编版第10版)》定位明确、体例新颖、结构合理、内容全面、语言精炼、叙述清晰。适合作为高等院校相关专业的电子商务课程教材,也可供企业经营管理者和从事电子商务的专业人士参考。

Part 1: Introduction
Chapter 1 The Second Wave of Global E-Business
Electronic Commerce: Into the Third Wave
Electronic Commerce and Electronic Business
Categories of Electronic Commerce
The Development and Growth of Electronic Commerce
The Dot-Com Boom, Bust, and Rebirth
The Second Wave of Electronic Commerce
The Third Wave Begjns
Business Models, Revenue Models, and Business Processes
Focus on Specific Business Processes
Role of Merchandising
Product/Process Suitability to Electronic Commerce
Electronic Commerce: Opportunities, Cautions, and Concerns
Opportunities for Electronic Commerce