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管理行业英语

  • 作者:黎晴
  • 出版社:广州暨南大学出版社
  • ISBN:9787566801838
  • 出版日期:2012年08月01日
  • 页数:172
  • 定价:¥29.80
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    内容提要
    本书由八个单元组成,每个单元包括五个部分,即单元目标、听与说、读与写、职场项目和职业沙龙。书后附练习答案、参考译文、听力会话和短文的文字材料及光盘。本书为管理行业英语。 管理行业英语-(附送光盘一张)_黎晴主编_暨南大学出版社_
    目录
    前言
    Unit1 SocioeconomicAgent
    Listening Situation 1 Interviewing for a job as a sales
    representative
    Situation 2 Preparing for a good job interview
    Speaking Situation 3 Asking about a job opening
    Situation 4 Attending a job interview
    Reading Passage 1 How Does Fiscal Policy Work?
    Passage 2 Internet Businesses: Another Digital Gold Rush
    Writing A Resume
    Unit2 Foreign Trade Enterprise
    Listening Situation 1 Introducing a job
    Situation 2 Describing a job of an international trade
    specialist
    Speaking Situation 3 Discussing a business plan
    Situation 4 Talking about the details of a sole agency
    agreement
    Reading Passage 1 Sales/Purchase Contract
    Passage 2 New Iight into Trends of Chinese Footwear Industry
    Writing A Letter of Job Application
    Unit3 Manufacturing Enterprise
    Listening Situation 1 Meeting a foreign guest at the airport
    Situation 2 Making a welcoming speech
    Speaking Situation 3 Arranging the hotel
    Situation 4 Receiving a foreign guest at a dinner party
    Reading Passage 1 Markets and Marketing
    Passage 2 Automotive Industry in the People's Republic of China
    Writing Sample 1 A Letter of Enquiry
    Sample 2 A Letter of Reply
    Unit4 Corporate Structure
    Listening Situation 1 Introducing a company
    Situation 2 Creating a company profile
    Speaking Situation 3 Making an appointment with client for
    lunch
    Situation 4 Making an appointment with client for business
    Reading Passage 1 Corporate Governance
    Passage 2 Chief Executive Officer
    Writing Sample 1 A Letter of Order
    Sample 2 Acknowledgement
    Unit5 Corporate Culture
    Listening Situation 1 Showing a customer around a toy show
    Situation 2 Creating a business video--a virtual company tour
    Speaking Situation 3 Showing the customer around the factory
    Situation 4 Asking for more information
    Reading Passage 1 Fortune 500
    Passage 2 Women CEOs
    Writing Sample 1 Complaint Letter
    Sample 2 Reply to a Complaint Letter
    Unit6 International Economic Cooperation
    Listening Situation 1 Introducing new products to a potential
    client
    Situation 2 Getting better prepared for product introduction
    Speaking Situation 3 Talking about joint venture with a
    foreign partner
    Situation 4 Discussing cooperation with a foreign partner
    Reading Passage 1 Foreign Direct Investment
    Passage 2 Driving Low Carbon Business
    Writing Memo
    Unit7 International Market
    Listening Situation 1 Talking about marketing strategies for a
    new product
    Situation 2 Planning a specific procurement process
    Speaking Situation 3 Asking for a 25% discount
    Situation 4 Negotiating prices with a supplier
    Reading Passage 1 Commodity Markets
    Passage 2 7 Ps of Services Marketing
    Writing Workshop Agenda
    Unit8 The Situation and Development of the World Economy
    Listening Situation I Holding a dinner party for a client
    Situation 2 Making an appreciative speech
    Speaking Situation 3 Picking up a client at the hotel
    Situation 4 Seeing off the client at the airport
    Reading Passage 1 The World Economy: Pulling Apart
    Passage 2 The World Economic Outlook
    Writing An Abstract for a Thesis
    参考答案
    Glossary
    编辑推荐语
    黎晴和龙游宇主编的《机电行业英语》由八个单元组成,每个单元包括五个部分,即单元目标(Unit
    Objectives)、听与说(Let's Listen and Talk)、读与写(Let's Read and
    Write)、职场项目(Workplace Projeet)和职业沙龙(Career
    Salon)。书后附有练习答案、参考译文、听力会话和短文的文字材料及光盘。
    本书以管理行业为背景,涉及的题材有社会经济主体、外贸企业、制造企业、企业构成、企业文化、国际经济合作、国际市场、世界经济形势与发展和行业人物等。

    与描述相符

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