《商务知识导读(英文版)》内容简介：本校商务英语专业得到教育部批准后，对培养方案和课程设置进行了重大调整，新启动的培养方案具有鲜明的特色，开设的商务英语课程门类围绕三大模块展开。课程将语言技能、商务知识、跨文化交流三个模块有机地结合起来，培养具有扎实的英语基本功，娴熟地掌握国际商务基础理论和知识，具备较高的人文素养，善于跨文化交流与沟通，能适应经济全球化形势，适应各类******、国际组织、跨国公司和其他企事业单位从事国际商务活动需要的复合性英语人才。
《商务知识导读(英文版)》正是为了满足新的商务英语专业课程设置和大经贸形势所需而计划编写的。商务知识导读课作为一门新开设的课程已被列入首批商务英语专业学生的培养方案，属于基础必修课阅读模块中的一门重要的课程，并已于去年开始启动。但由于课程建设新，出台时间紧，目前尚未出现与时俱进的新编教材；更因其他主要大学开设的相关课程亦不多，现用的教材也****，因此更增加了编写本教材的必要性和迫切性。这对于本校学科建设和其他兄弟院校相关学科的推动有着极其重要的意义，对目前的教学改革亦起到不言而喻的作用。加之，由于本校是**被批准设立商务英语专业的学

Unit One The Foundations of Business
Chapter One Wants and Needs
Chapter Two Economic Resources and Systems
Chapter Three Economic Activity and Business Cycle
Chapter Four Business Ethics and Social Responsibility

Unit Two Owning and Operating a Business
Chapter Five Entrepreneurship and Small Business
Chapter Six Business Ownership and Operations
Chapter Seven Organizational Structures
Chapter Eight Leadership in Management

Unit Three Managing Resources
Chapter Nine Human Resources Management
Chapter Ten Culture and Diversity in Business
Chapter Eleven Managing Business Finances

Unit Four Groups Affecting Business
Chapter Twelve The Role of Government in Business
Chapter Thirteen Money and Financial Institutions
Chapter Fourteen International Financial Organizations

Unit Five Marketing in Today's World
Chapter Fifteen What is Marketing
Chapter Sixteen Advertising in Business

Unit Six Accounting & Financing
Chapter Seventeen Checking Accounts
Chapter Eighteen Savings Accounts
Chapter Nineteen Investing in Stocks

Unit Seven International Trade
Chapter Twenty International Trade
Chapter Twenty-one International Business Contracts