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商务英语写作(第二版)
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商务英语写作(第二版)

  • 作者:羡锡彪
  • 出版社:高等教育出版社
  • ISBN:9787040247947
  • 出版日期:2009年02月01日
  • 页数:290
  • 定价:¥31.00
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    内容提要
    《商务英语写作》(第二版)是普通高等教育“十一五”**级规划教材——商务英语系列教材之一。该系列教材为商务英语专业、英语专业商务方向以及商科相关专业英语课程提供了比较完整的、成体系的教学资源。
    本书将写作知识、写作技能与实际的商务活动有机结合,为学生提供了大量范文,着重提高学生的商务写作能力。本教材针对学习者的实际需要,选用了大量商务写作范例,配备了多样的写作实践练习。
    本书分为6个部分——商务写作概述、商务信函、商务报告、宣传材料、演示和合同。
    目录
    Part One Introduction
    Chapter 1 Introduction
    1.1 Overview
    1.2 Business Writing
    1.3 Writing as a Process
    1.4 Writing as a Product
    1.5 Principles of Effective Business Writing
    1.6 Intercultural Communication
    Part Two Business Correspondence
    Chapter 2 The Layout of Business Letters
    2.1 Overview
    2.2 Parts of Business Letters
    2.3 Presentation of Business Letters
    2.4 Novice Writing and Comments
    2.5 Useful Expressions and Structures
    Chapter 3 Business Correspondence
    3.1 Overview
    3.2 Letters
    3.3 Emails
    3.4 Good News and Bad News Letters
    3.5 Letters of Complaint
    3.6 Letters of Persuasion
    3.7 Novice Writing and Comments
    3.8 Useful Expressions and Structures
    Part Three Business Reports
    Chapter 4 Memos
    4.1 Overview
    4.2 Historyof Memos
    4.3 Characteristics of Successful Memos
    4.4 Components of Memos
    4.5 Writing Memos
    4.6 Novice Writing and Comments
    4.7 Useful Expressions and Structures
    Chapter 5 Meeting Materials
    5.1 Overview
    5.2 Meeting Notices
    5.3 Meeting Agendas
    5.4 Meeting Minutes
    5.5 Novice Writing and Comments
    5.6 Useful Expressions and Structures
    Chapter 6 Business Reports
    6.1 Overview
    6.2 Categories of Reports
    6.3 Functions of Reports
    6.4 Writing Business Reports
    6.5 Preparations for Business Reports
    6.6 Informal Reports
    6.7 Formal Reports
    6.8 Novice Writing and Comments
    6.9 Useful Expressions and Structures
    Chapter 7 Informational & Analytical Reports
    7.1 Overview
    7.2 Informational Reports
    7.3 Analytical Reports
    7.4 Novice Writing and Comments
    7.5 Useful Expressions and Structures
    Chapter 8 Business Proposals & Business Plans
    8.1 Overview
    8.2 Business Proposals
    8.3 Business Plans
    8.4 Novice Writing and Comments
    8.5 Useful Expressions and Structures
    Chapter 9 Annual Reports
    9.1 Overview
    9.2 The Annual Report and Its Sections
    9.3 Writing the Annual Report
    Part Four Publicity Materials
    Chapter 10 Press Releases
    10.1 Overview
    10.2 Layout of the Press Release
    10.3 Writingthe Press Release
    10.4 Novice Writing and Comments
    10.5 Useful Expressions and Structures
    Chapter 11 Technical Descriptions
    11.1 Overview
    11.2 Types of Descriptions
    11.3 MetHod of DeveLopment
    11.4 Language of Descriptions
    11.5 Illustrations in Descriptions
    11.6 Novice Writing and Comments
    11.7 Useful Expressions and Structures
    Chapter 12 Operating Instructions
    12.1 Overview
    12.2 Understanding Your Task
    12.3 Analyzing Your Audience
    12.4 Components of Instructions
    12.5 Sequenced Instructions and Styles of Presentation
    12.6 Language of Instructions
    12.7 Novice Writing and Comments
    12.8 Useful Expressions and Structures
    Part Five Visual Communication
    Chapter 13 Questionnaire
    13.1 Overview
    13.2 Cover Letter
    13.3 Layout of the Questionnaire
    13.4 Preparing a Questionnaire
    13.5 Tips for Framing the Questions
    13.6 Tips for Designing and Presenting CHoices
    13.7 Administering the Questionnaire
    13.8 Interpreting Findings and Writing Up
    13.9 Novice Writing and Comments
    13.10 Useful Expressions and Structures
    Chapter 14 Visual Techniques
    14.1 Overview
    14.2 MetHods of Visual Presentation
    14.3 PowerPoint Slides
    14.4 Language of Integrating the Visuals into the Text
    14.5 Useful Expressions and Structures
    Part Six Contracts
    Chapter 15 Contracts
    15.1 Overview
    15.2 Types of Contract
    15.3 Sales Contract
    15.4 Sample Contracts
    Appendices
    Appendix One Punctuation
    Appendix Two List of Business Titles
    Appendix Three Resumes
    Key to Exercises

    与描述相符

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