《新编商务英语精读(4)》为“新编商务英语系列丛书”之一。《新编商务英语精读(4)》共10个单元,每单元由阅读I(Reading T)、阅读Ⅱ(ReadingⅡ)以及扩展性练习(Extended ActiVities)组成。《新编商务英语精读(4)》旨在寻求语言能力培养和商务英语知识学习的*佳结合点,即在全面培养学生英语语言综合能力的同时,熟悉各种商务活动,了解商务方面的知识。“新编商务英语系列丛书”适用于商务英语专业的学生。《新编商务英语精读(4)》另配录音磁带。

Unit 1Advertisement
Reading IAdvertising
Reading 11 The Mixed Blessing of Advertising Technology
Extended Activities
Function and Structure:Persuasion
Practical Reading:Language of Advertising
Basic Writing:Sentence Writing(I)
Additional Vocabulary
Business World
Humor Time

Uint 2Business Communication
Reading I How to Write Magnetic Sales Letters
Reading 11Using Audience Analysis to Adapt Your Message
Extended Activities
Function and Structure:Expressions at the Post Office
PracticaI Reading:Leaflet:Swift Service
Basic Writing:Sentence Writing(II)
Additional Vocabulary
Business World
Humor Time

Unit 3 Organizational Cuitoure
Reading I The Organizational Culture and the Discourse
Commun ity
ReadingⅡHonda of America
Extended Activities
Function and Structure:Expressing Curiosity&Asking for
Jnformation
Practical Reading:A Case Study
Basic Writing:Topic Sentence
Additional Vocabulary
Business World
Humor-rime

Unit4 Family
Reading IMagic of a Full Moon
Reading 11 The“New Father”——No Real Role Reversal
Extended Activities
Function and Structure:Explanation
Practical Reading:Advertisements for Properties
Basic Writing:Unity and Coherence
Additional Vocabulary
Business World
Humor Time

Unit 5Sightseeing
Reading IBig Fun
Reading 11Follow Summer Waterfalls
Extended Activities
Function and Structure:Expressions for Sightseeing
Practical Reading:Itinerary
Basic Writing:Paragraph Development
Additional Vocabulary
Business World
Humor Time

Unit 6 Public Relations
Reading I Public Relations
Reading 11A General Introduction to Publ ic Relations
Extended Activities
Function and Structure:Expressions at a Hotel
Practical Reading:Hotel Brochures
Basic Writing:Telephone Messages
Additional Vocabulary
Business World
Humor Time

Unit 7 Modern Offive
Reading I The Modern Office
ReadingⅡRule Number One:Clear That Desk
Extended Activities
Function and Structure:Receiving Guests
Practical Reading:the Communicative Processes
Basic Writing:Notes
Additional Vocabulary
Business World
Humor-rime

Unit 8 Production
Reading INew Process Designs
ReadingⅡThe Two Basic Methods of Production
Extended Activities
Function and Structure:Describing Products
PracticaJ Reading:Production Activities
Basic Writing:Memos
AdditionaJ Vocabulary
Business World
Humor-I-ime
Unit 9 Automobiles
Reading IOars:On a Road to Nowhere
ReadingⅡMerging Hand—made Oraftsmanship with World—class
Manufactur ing
Extended ActivitIes
Function and Structure:TraveJ by Car
Practical Reading:Car Ads
Basic Writing:E-mails
Additionaf Vocabulary
Business World
Humor Time
Unit 10 Insmanee
Reading I Types of Insurance
ReadingⅡBasic Insurance Concepts
Extended Activities
Function and Structure:ConversationaJ Strategies
PracticaJ Reading:Insurance Fbrm
Basic Writing:Fax

Additionaf Vocabulary
Business World
Humor Time
Appendix New Words
AppendixII Expressions
Appendix III Word Study
Appendix IV Special Use
……

本书为“新编商务英语系列丛书”之一。本书共10个单元,每单元由阅读I(Reading T)、阅读Ⅱ(ReadingⅡ)以及扩展性练习(Extended ActiVities)组成。本书旨在寻求语言能力培养和商务英语知识学习的*佳结合点,即在全面培养学生英语语言综合能力的同时,熟悉各种商务活动,了解商务方面的知识。本书另配录音磁带。
本书为全国商务英语研究会**教材,适用于商务英语专业的学生。