《会展礼仪与文化》为期出版的《会展英语》、《会展实务英语》的配套教材,专门针对英语文化和礼仪编写而成。
《会展礼仪与文化》由8个单元构成,采用案例导入法编写,既阐述了全展来的礼仪概念和文化理论,也注重了中西方礼仪文化的介绍与对比,同进结合会展案例,系统地介绍了会展礼仪相磁规范和具体技巧。
《会展礼仪与文化》既可作为会展经济及相关专业大专院校教材,也可供会展从业人员参考。

sure those who were invited into the feudal castle knew how to behave properly,so the ceremony could run smoothly.
Etiquette is a topic that has occupied writers and thinkers in all sophisticatedsocieties for millennia. All known literate civilizations, including ancient Greeceand Rome, developed rules for proper social conduct. Confucius included rulesfor eating and speaking along with his more philosophical sayings. Early modernconceptions of what behavior identifies a "gentleman" were codified in the 16thcentury, in a book by Baldassare Castiglione, II Cortegiano ( "The Courtier").
In the UK, Debrett is considered by many to be the arbiter of etiquettetheir guides to manners and form have long been the last word among the polite society.
Traditional publications such as Correct Form have recently been updatedto reflect contemporary society, and new titles Etiquette for Girls and Mannersfor Men act as guides for those who want to combine a modern lifestyle viith traditional values.
In America, Benjamin Franklin and George Washington wrote codes of conduct for young gentlemen. The immense popularity of advice columns and booksby Letitia Baldrige and Miss Manners shows the currency of this topic. Even morerecently, the rise of the Internet has necessitated the adaptation of existing rulesof conduct to create etiquette, which governs the drafting of email, rules forparticipating in an online forum, and so on.
In Germany, there is an "unofficial" code of conduct, called the Knigge,based on a book of high rules of conduct written by Adolph Freiherr Knigge inthe late 18th century entitled exactly ber den Umgang mit Menschen (On Human Relations). The code of conduct is still highly respected in Germany todayand is used primarily in the higher society.
Etiquette may be wielded as a social weapon. The outward adoption of thesuperficial mannerisms of an in-group, in the interests of social advancementrather than a concern for others, is a form of snobb
…… 本书是“会展英语系列教材”之第三册,旨在弥补目前高等院校会展系列教材中缺少针对性较强的英语文化和礼仪类教材而编写。
编者认为对会展从业人员而言,会展礼仪既是个人文化素质的体现,也是企业管理理念的综合表现。因此这一问题对各类会议、展览与节事的成功举办有着重要的影响。
本书由8个单元构成,采用案例导入法编写,既阐述了会展业的礼仪概念和文化理论,也注重了中西方礼仪文化的介绍与对比,同时结合实际会展案例,系统地介绍了会展礼仪相关规范和具体技巧。本书为会展从业人员和会展专业的学生提供了较为系统的指导,对他们提高文化素养和职业素质具有一定的指导意义。
本书适用于大专院校会展经济相关专业学生、成人教育学员及从业人员。由于在编写的过程中,存在资料不足的问题,同时鉴于编者水平所限,因此,书中尚有诸多不尽如人意之处,诚恳希望读者指正。

Unit 1 General Introduction
Part A What is Etiquette and Protocol?
Part B Etiquette and Protocol in Events and Exhibitions
Part C Think Rightly:Ethics and Etiquette
Target Practice

Unit 2 Professional Image for Event Staff
Part A The Basics of Professional Images
Part B The Images in Business
Part C Body Language
Part D Top Ten Body Language Tips
Target Practice

Unit 3 Daily Etiquette for Event Staff
Part A How to Introduce and Be Introduced
Part B Handshakes
Part C Business Cards
Part D Telephone Courtesy
Part E Appointment and Visiting
Target Practice

Unit 4 Pre-con Meeting Etiquette
Part A Invitation Etiquette
Part B Conference Room Layout and Seating Arrangement
Part C Formal Event Etiquette--Arrival and Seating
Target Practice

Unit 5 On-Site Etiquette
Part A Greeting Etiquette
Part B Trade Show Booth Etiquette Can Attract Attendees
Part C Speech Etiquette
Part D Etiquette of Audience and Listeners
Part E Negotiation Etiquette
Part F On-Site Event Orchestration
Target Practice

Unit 6 Post-Event Etiquette
Part A Gift-Giving Etiquette
Part B Business Entertainment
Part C Table Manners
Part D Tips for Gift-Giving
Target Practice

Unit 7 Etiquette in Event Countries
Part A Europe
Part B Africa
Part C The Middle East
Part D Asia and the Pacific
Part E America
Target Practice

Unit 8 Event Ethics, Etiquette and Essentials A~Z
Target Practice
References
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